Superior Productions is launching a new opportunity to market show cattle through the industry’s leader in merchandising livestock via video. This method will significantly shorten and simplify the selling process for producers who currently call back all prospective buyers interested in a particular lot selling rather than having a traditional auction via an auctioneer. Like all of Superior’s auctions, the cattle will be videotaped and displayed online prior to sale day. The selling process will be much more efficient by utilizing Superior’s phone banks for live bidding. Instead of the producers calling back each buyer individually for the lot selling, we will now be able to have the buyer call in to Superior’s bid line and talk to a perfessional/Rep when the lot is selling. Superior will provide the phone bank and an auction savvy staff to handle the bidding process.
Below is what will be included with the marketing initiative and a pricing structure:
Cattle are videotaped, edited and compressed for online viewing
Video will be hosted from Superior Productions website
Upcoming sales will be listed on Superior Productions’ website
Superior Productions, a division of Superior Livestock Auction, and Land O’Lakes Purina Feed, LLC announce partnership on "The American Rancher".
Fort Worth, TX February 20, 2009 -- Superior Productions and Land O’ Lakes Purina Feed, LLC have formed a new partnership in 2009. Land O’ Lakes Purina Feed LLC will become the exclusive cattle feed sponsor of "The American Rancher"television series broadcast on RFD-TV (Dish Network- 231 and DirecTV 345).
We have used Superior Productions now for 7 straight bull sales, and plan on using them for future sales. It has opened up a new market for us.
When we started using Superior, we also started to market coming two-year old bulls. I believe without Superior we would not have been able to sell nearly as many, as these bulls have now been sold all over the Western U.S, instead of our local area, which is where we normally sell our bulls. We usually spend around $9500 to have Superior, but it brings in over $50,000 every year. It may be the best marketing tool we have ever used.