Superior Productions, a division of Superior Livestock Auction, and Land O’Lakes Purina Feed, LLC announce partnership on "The American Rancher".
Fort Worth, TX February 20, 2009 -- Superior Productions and Land O’ Lakes Purina Feed, LLC have formed a new partnership in 2009. Land O’ Lakes Purina Feed LLC will become the exclusive cattle feed sponsor of "The American Rancher"television series broadcast on RFD-TV (Dish Network- 231 and DirecTV 345).
We have used Superior Productions now for 7 straight bull sales, and plan on using them for future sales. It has opened up a new market for us.
When we started using Superior, we also started to market coming two-year old bulls. I believe without Superior we would not have been able to sell nearly as many, as these bulls have now been sold all over the Western U.S, instead of our local area, which is where we normally sell our bulls. We usually spend around $9500 to have Superior, but it brings in over $50,000 every year. It may be the best marketing tool we have ever used.