Superior Productions, a division of Superior Livestock Auction, and Land O’Lakes Purina Feed, LLC announce partnership on "The American Rancher".

Fort Worth, TX February 20, 2009 -- Superior Productions and Land O’ Lakes Purina Feed, LLC have formed a new partnership in 2009. Land O’ Lakes Purina Feed LLC will become the exclusive cattle feed sponsor of "The American Rancher"television series broadcast on RFD-TV (Dish Network- 231 and DirecTV 345).