Joel Walters

About Superior Productions

Since 1993, Superior Productions has been the broadcast and video production division of Superior Livestock Auction. Superior Productions annually produces and broadcasts over 800 hours of live television for Superior Livestock Auction. Throughout the years, Superior Productions has brought genetics to buyers through multiple broadcasts of production auctions for many of America's premier beef cattle seed stock producers. Superior Productions has also helped expand the marketing horizons for some of the nation's top horse breeders.

Superior Productions is really two companies in one.

We offer the easiest, most cost effective way to market our client’s purebred livestock to America’s largest buyer base, through advanced technology and techniques; ensuring quality and security every step of the way. And Superior is the broadcast industry's specialist in the field of agriculture marketing and television production.

It's easy to describe our staff – experience and expertise; our product – results and creativity; and most importantly our client's satisfaction….

Our name says it all – SUPERIOR!

Live Television Broadcasts

Are you ready to take your event live on-air or online? Superior Productions provides complete broadcast services tailored to fit a wide range of budgets and needs. From live television and internet coverage to multi-camera taped productions, Superior Productions has you covered. We have the experience and the expertise to get the job done.

We take the guesswork out of satellite and television communications.

Superior Productions
Joe Lichtie, Manager
131 E. Exchange Ave., Suite #121
Fort Worth, TX 76164

Joel Walters

Producer, The American Rancher

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Address:

131 E. Exchange Ave #121
Ft. Worth, TX 76164

Direct Line:

817-378-3317

Bio:

Joel Walters, a professional with more than 20 years of experience in media production, has been with Superior full-time since 1995. Joel has a Bachelor of Arts degree from the University of Texas @ Arlington where he studied Radio-Television Production and Journalism. Since the fall of 2006, Joel has produced The American Rancher Television Series viewed each week by a national audience. Joel is a writer, producer, director, editor and camera operator and regularly works with clientele on stories and developing television programs. Joel also produced and directed the documentary film “Wall Street of the West, The Story of the Fort Worth Stockyards” in 2001. Joel began his career in the 1980’s with The Nostalgia Channel, a vintage movies and television series cable channel out of Dallas. He also has an interest in feature film production and writing as well. A native of the Dallas-Fort Worth area, Joel and Carolyn Walters have a teenage son, Russell.

Purina Press Release

Superior Productions, a division of Superior Livestock Auction, and Land O’Lakes Purina Feed, LLC announce partnership on "The American Rancher".

Fort Worth, TX February 20, 2009 -- Superior Productions and Land O’ Lakes Purina Feed, LLC have formed a new partnership in 2009. Land O’ Lakes Purina Feed LLC will become the exclusive cattle feed sponsor of "The American Rancher"television series broadcast on RFD-TV (Dish Network- 231 and DirecTV 345).